It starts with a concept.

Licensed and Private Brands

Grey Matter Concepts - Our Brands - Licensed And Private Labels

Our Origins / Our Values

Grey Matter Concepts - Who We Are - Our Origins / Our Values

Our Work / Our World

Grey Matter Concepts - Sustainability

Where comfort and sustainability are a no brainer.

The concept of weaving care and quality into every part of our business is not just smart thinking, it’s the right thing to do. Caring starts from the ground up, with sustainable fabric sourcing and a values-driven culture, and continues right through to customer service and delivery. It’s helped make Grey Matter Concepts an industry-leader in essentials and branded performance products in just a few short years. 

We’re proud to be woman-led, proud of our eco-conscious mindset, and proud of our quality goods. 

We invite you to try us. We think you’ll find we’re a good fit.

Grey Matter Concepts

Engineered for quality from the bottom up.

Whether manufacturing men's underwear or workwear, designing basics or women's loungewear, Grey Matter Concepts always builds in purpose and performance. From key features like cooling you down, to wicking sweat, or just enabling people to focus on what matters at that moment, we've got you covered.

Five Star
Wrangler Workwear
Wrangler Since 1947

Sustainably Good Business

Our goal is to be consistently mindful and do our part to reduce our impact on our environment.

10M+ Products Using Recycled Content




Our cold weather separates, sets, underwear and socks incorporate a high percentage of threads made from recycled materials.

3M+ Pounds of Recycled Poly - Grey Matter Concepts



Recycled Poly

We have recycled millions of pounds of poly to make products people feel good in and can feel good about.

100M+ Recycled Bottles



Plastic Bottles

Recycled and turned into our
performance base layer
sets and separates.

Eco-Efficiency - Grey Matter Concepts




Our distribution team has
increased our eco-efficiency
over 90% over the past 6 years.

Grey Matter Concepts - Work With Us

Learn About Us

Yes, we’re focused on performance, but as a woman-led business we never lose sight of purpose. That makes us a little unique in this industry, and a little smarter about the values of diversity and inclusion. We wanted to weave a company culture that feels like an open mind and respects fresh ideas and different perspectives. We invite all applicants to review our career page opportunities.

Our woman-owned company nurtures a culture of inclusivity and philanthropy and opportunity.